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Forecast and analysis of the development status and development prospects of plastic bottles

date:2019-10-21 hits:734

Forecast and analysis of the development status and development prospects of plastic bottles

An important strategy for corporate international competition. Brand development, brand education and brand innovation are also increasingly valued by domestic companies. Chinese companies are constantly exploring and developing in innovation. With the improvement of people's consumption level and the increase of consumption power, the production and sales of cosmetics and detergents have been unprecedentedly developed, and the market competition has become more and more fierce. In order to expand the sales of their products, the competition in the fierce market competition It takes a lot of effort to occupy a place, and it takes a lot of effort to package cosmetics and detergents. It needs high-quality packaging materials to increase its value. In recent years, due to the rapid improvement of design, decoration, material selection, molding process and technology of plastic bottles, it has become more and more widely used in cosmetics and detergent packaging, and its role and status in packaging materials are coming. The more prominent.

1. Repacking marketing design to improve product competitiveness

Consumers have different shopping psychology due to differences in age, gender, occupation, culture, and economic level. Therefore, different packaging design strategies should be determined based on product positioning and consumer group differences. One is a series of packaging, detergents, especially shampoos, often consisting of a variety of products with different functions, the pattern is exactly the same, only different colors indicate different functions. For example, the rejoicing "Shouwu Black Hair" bottle is black, giving the impression of black hair and bright hair. The crow "moisturizing and dandruff" is emerald green, giving a fresh visual effect. The second is the combination, that is, the products for related purposes are concentrated in one large bag and sold at the same time. The shampoo and hand soap or foam bath and facial cleanser are packed in a transparent small tote bag, and the price is slightly cheaper than the single product. . Setting up simulation shelves and verifying the aesthetics of packaging design is a common collection of P&G, which is worthy of reference for domestic enterprises.

2. Variety of plastic bottle specifications to meet different levels of consumption

Due to the intensified competition in the cosmetics market, manufacturers are increasingly investing in cosmetic packaging. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diverse to facilitate consumers' choices. For high-end products, small-capacity containers are used for packaging to meet the needs of low-income people. Relatively speaking, shampoos and shower gels are used in large quantities, and 500-750ml households are also common.

3. The diversity of plastic materials to meet different product packaging needs

Ordinary cosmetics and detergent packaging containers, most of which are based on high-density polyethylene HDPE. In order to meet the packaging requirements of different products, the materials used in plastic bottles are also increasingly enriched.

Since transparent containers allow consumers to clearly see the contents, consumers are increasingly demanding transparent containers, and transparent polypropylene CPP is the main material to meet this requirement. The development of PP transparent packaging bottles is near A hot spot in plastic packaging at home and abroad for several years. Compared with other transparent plastic resins, CPP is a new product with high cost and competitive advantage. Highly transparent polypropylene container with good transparency and gloss, and is very popular and popular. For example, Ica's herb series uses such a container. Through the transparent bottle wall and shampoo, you can see the green oil and grass image on the back wall, which is pleasing to the eye.

Transparent PET plastic bottles have also become the packaging containers used by daily cosmetics and cosmetics manufacturers. Some companies and brands such as Nass, Blue Moon, Kaimi, and Qu Chenmin have taken the lead in using PET packaging containers for shower gels, skin care products, and detergents. The PET bottle has the following characteristics: 1 high-strength, high-transparency plastic bottle produced by the stretch blow molding process. The commonly used capacity range can range from tens of milliliters to 2 liters; 2 transparency and gloss are good. It has good plasticity, impact resistance and dimensional stability, stable chemical properties and good gas barrier properties; 3PET bottles are soft to the touch.

4. The application of in-mold labeling technology improves the grade of cosmetics and detergent packaging

In-mold labeling technology has been used in foreign countries for quite some time. The production of in-mold labels and the production and application of in-mold labeling machines have been very mature. In-mold labels are a new type of packaging that is different from traditional label packaging. Label packaging form Traditional label packaging forms mainly include heat shrinkable label packaging, self-adhesive label packaging and direct screen printing label packaging. Snow, his appearance has brought a very significant revolution to label packaging. Compared with the traditional label packaging form, the advantages of in-mold labeling, 1, play an anti-counterfeiting role, 2, improve product grade, label color is more vivid, feel smooth, 3, simplify the production process, greatly improve production efficiency, 4, The in-mold labeling products have strong practicability, low loss, no warping and damage, waterproofing, oil proof, acid and alkali resistance, friction resistance, throwing, labeling and products can be recycled at the same time, simplifying the regeneration process and taking into account Environmental protection. At present, more and more cosmetics and detergent manufacturers in China use in-mold labeling plastic bottles to package their own products. For example, Wuhan Sibao Company, Meiyu, Guangzhou Blue Moon and other enterprises are the first Japanese companies to use in-mold labeling. At present, Sibo has all used in-mold labeling plastic containers. In-mold labeling technology will become more and more widely used in cosmetics, detergents, and daily chemical industries, and is increasingly favored by consumers.

5. Some cosmetics are packaged in spray packaging, etc., to facilitate consumer use.

The packaging of cosmetics is paying more and more attention to the structural design and accessory design of the container, so that the consumer is easy to grasp and easy to access in various environments. For example, the use of mousse, perfume and other cosmetics, often in the form of spray packaging, to facilitate quantitative access.

6. Development and application of green packaging materials

With the enhancement of people's environmental awareness and the introduction of relevant national environmental protection policies, the production of green plastic containers with degradable functions will become a development trend. Through research, the combination of biodegradation technology and extrusion blow molding technology has developed a biodegradable plastic container. The technical performance indicators of the product meet the requirements of plastic container products, highlighting the common plastic containers. The biodegradation function is in line with the national industrial policy of developing green packaging materials. The products have been used in the market and have been well reflected. Currently, they are being used in the packaging bottles of cosmetics and washing products.

7. Nano material modified plastic container

In the production of plastic containers, a certain proportion of nano-materials can improve the physical and chemical properties of plastic containers, especially the barrier properties, chemical resistance and UV resistance, and the toughness of the containers. It has been strengthened, while reducing certain costs, and the products are very competitive.

At present, the products are promoted and used on washing packaging containers, and the effect is obvious.

8. Development of antibacterial plastic bottles for packaging

Cosmetics, detergents and other products generally have a long service life. During repeated use, the surface of the container tends to produce bacteria and affect the health of the user. The purpose of developing antibacterial plastic bottles is to suppress the generation of bacteria on the surface of the container. After research and development, we have dispersed the inorganic metal antibacterial agent evenly in the blowing material. After the improved blow molding process, the antibacterial plastic container has the characteristics of long antibacterial aging, antibacterial effect and good antibacterial spectrum. The product has been tested and has an antibacterial rate of over 99%. The product is very popular in the market and can be widely used in the packaging of cosmetics, detergents and pharmaceuticals.

We specilized in producing and exporting various of containers.
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